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Angry smiley face for facebook3/20/2023 ![]() Can I say "haha" if my flight is delayed? What does "wow" really mean? Six little faces can mean a lot of things, folks.Īs a brand, I would be interested in benchmarking for a while to see what my "normal" looks like. For example, I could see using "angry" or "sad" emoji if a favorite item is out of stock, or "haha" for fashions I consider particularly ludicrous. It's also interesting to imagine our experience as consumers. This also means there are a lot of as-yet unanswered questions: will brands be able to use these emoji outside Facebook? If so, when? And, more importantly, should they? Will they have a range of options in terms of what emoji they can use, or will they have to offer all six? As you can imagine, this can get complex fairly quickly. True to Facebook's style, this is a test-and-learn process, as it should be (once they're available) for brands too. And if people use emoji for comments they might otherwise have written out, that makes room for more content. ![]() Emoji are fairly economical in terms of screen real estate, a boon to UX everywhere. At the same time, however, not everything will be black and white (or other colors) human beings are notoriously resourceful when it comes to applying sarcasm and other shades of gray. Structured data is easier to process and interpret than unstructured data. In fact, a May 2015 article in the BBC cited a study that found that emoji is the United Kingdom's fastest-growing language. That's a cost and time saver for global organizations. Pictorial language such as emoji don't require translation and are (more) culturally universal than written language. Here's why I think this was a smart move on Facebook's part: Reactions will have the same impact on ad delivery as Likes do.īut one of the more interesting aspects for me is what these six little guys mean from a brand strategy point of view. During this test, Page owners will be able to see Reactions to all of their posts on Page insights. We see this as an opportunity for businesses and publishers to better understand how people are responding to their content on Facebook. Chris Tosswill, Facebook Product Manager, says on the Facebook blog that: Of course, brands' first question will be how "Reactions" will affect ranking, a hot-button issue for some time now. (For more on how Facebook arrived at these options, and a couple of other fun nuggets, see Casey Newton's hilarious piece in The Verge.) Even a set of six emoji can address a range of expressive options that a simple "like" or "share" couldn't do. One is context "dislike" can refer to a friend's hard day, but is vulnerable to trolling or other (context-free) negativity. This is a much smarter move than the more obvious and problematic option of a "dislike" button, for several reasons. We’ll use the feedback from this to improve the feature and hope to roll it out to everyone soon. Starting today Ireland and Spain can start loving, wow-ing, or expressing sympathy to posts on Facebook by hovering or long-pressing the Like button wherever they see it. We studied which comments and reactions are most commonly and universally expressed across Facebook, then worked to design an experience around them that was elegant and fun. Today we’re launching a pilot test of Reactions - a more expressive Like button.Īs you can see, it’s not a “dislike” button, though we hope it addresses the spirit of this request more broadly. The emoji address a lot of what people have asked for on Facebook specifically, a bit more nuance in how users can respond to posts. Here's what Chris Cox, Chief Product Officer at Facebook, had to say: Yesterday, Facebook started testing its answer to the "dislike button" in Spain and Ireland: a set of six animated emoji called "Reactions"-love, haha, yay, wow, sad, and angry.
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